Content Manager

As an application residing on the Velleros VAST™ platform, Content Manager redefines the user experience by bridging content available on the web with today's network. Content Manager allows wireless consumers to subscribe to virtually any RSS or XML based “feed” and have that content delivered to any device, anytime, anyplace. Personalized, premium content defined by the subscriber and delivered over any medium truly sets Velleros' Content Manager apart from any other solution available today. Content Manager places each subscriber in control of choosing content that is personalized and useful as it applies to his/her everyday life - as only individual lifestyles can define. Customized local content such as traffic updates, high school football scores, community events, regional news, and weather all play an important part in everyday lives. Content Manager's flexible content aggregation methods (XML, SOAP, RSS and SMPP) allow carriers to create highly localized content products that are certain to differentiate their content portfolio from out-of-region competitors.

Carrier Benefits:

• Subscribers self-provision their personalized content thereby reducing carrier operational expenses
• Provides social networking appeal to increase customer loyalty, reduce churn, and potentially attract new subscribers
• Encourages mobile internet access and messaging usage
• Opportunity for carrier to retain control of media distribution to their subscribers including the capability for potential advertising and promotional revenue
• The robustness of the Vast core platform provides load-balancing and redundant architecture in order to minimize system downtime
• Allows the wireless carrier to perform their own content aggregation

Consumer Benefits:

• Custom content pushed directly to their phone or TV
• Real-time, event-based alerting
• Endless options of content sources
• Manage everything through a single interface
• Ability to integrate favorite websites with their mobile and TV devices
• Mobile web access made simple - embedded web links rather than navigating device keypad